The Modern Epidemic

Neck pain has become one of the most common health burdens of our times. What was once seen only in the elderly is now affecting teenagers, young adults, and professionals. The reasons are all around us: children growing up bent over phones, students hunched over books and laptops, working professionals spending eight to ten hours a day at desks, homemakers bending forward through endless chores, and even leisure hours spent scrolling on screens.

Recent research shows that seven out of ten people will suffer cervical pain in their lifetime. In India, the numbers are rising faster than anywhere else, and at younger ages. What begins as stiffness often grows into radiating arm pain, tingling and numbness in the hands, cervicogenic headaches, or dizziness that is mistaken for vertigo but actually originates in the cervical spine. Cervical pain is not just about the neck—it affects confidence, independence, sleep, productivity, and even safety while walking or driving.

At Purple Heron Hospitals, cervical neck pain is treated with urgency, compassion, and a different philosophy. Pain here is not seen as an enemy to be silenced, but as the body’s message asking for restoration.

Leadership & Accolades

Purple Heron Hospitals stands under the leadership of Dr. Aayushi Choudhary, a pioneer of restorative healthcare in India.

She is a Gold Medalist in Physical Medicine & Rehabilitation, with a Fellowship in Interventional Pain Management, and an internationally trained Musculoskeletal Ultrasound Specialist (Lisbon, Portugal – ESPRM). She has been honored with the Presidential Award (ESPRM 2022), the Healthcare Champion Award, the Pioneers of Healthcare Award from the Governor of Rajasthan, the World Healthcare Leader Award, and the Young Achievers Award.

As a certified researcher, she has published in reputed peer-reviewed journals across the world and continues to actively investigate the causes and solutions for neck pain. She is also incubated at NSRCL, IIM Bangalore, showcasing not just medical excellence but entrepreneurial leadership and thought-changing vision in healthcare.

Under her leadership, Purple Heron has already saved hundreds of lives from unnecessary surgeries, reversed outcomes once thought permanent, and restored lifestyles with dignity and independence.

Causes of Cervical Neck Pain

Cervical neck pain is not one condition. It has many causes, each requiring careful evaluation and tailored treatment. At Purple Heron Hospitals, the full spectrum of causes is considered:

Degenerative Causes

  • Cervical Spondylosis: Age- and lifestyle-related degeneration of the cervical spine, disc height loss, and osteophyte formation
  • Degenerative Disc Disease (DDD): Dehydration and collapse of cervical discs.
  • Discogenic Pain: Bulging, protruded, or herniated discs pressing on nerves.
  • Facet Joint Arthropathy: Degeneration of the small joints in the cervical spine.
  • Cervical Canal Stenosis: Narrowing of the spinal canal leading to cord compression.

Muscular & Postural Causes

  • Myofascial Pain Syndrome: Trigger points in trapezius, levator scapulae, and SCM.
  • Chronic Muscle Strain or Sprain: From poor posture or sudden jerks.
  • Tech-Neck Syndrome: Forward head posture from prolonged phone and computer use.
  • Weak Core & Postural Muscles: Imbalance causing chronic strain.

Neurogenic Causes

  • Cervical Radiculopathy: Nerve root compression causing radiating arm pain, numbness, or weakness.
  • Cervical Myelopathy: Spinal cord compression leading to imbalance, gait problems, or bladder involvement
  • Peripheral Nerve Entrapments: Brachial plexus compression, thoracic outlet syndrome.
  • Neuromuscular Disorders: Facioscapulohumeral muscular dystrophy (FSHD), motor neuron disease, peripheral neuropathies.

Inflammatory & Arthritic Causes

  • Rheumatoid Arthritis: Damaging cervical joints, especially C1–C2
  • Ankylosing Spondylitis: Progressive stiffness and fusion of cervical spine.
  • Psoriatic Arthritis: Inflammation of spine linked with psoriasis.
  • Reactive Arthritis: Post-infectious inflammation of spine and joints.
  • Juvenile Idiopathic Arthritis: Cervical involvement in younger patients.
  • Crystal Arthropathies: Gout and pseudogout rarely affecting cervical joints.

Traumatic Causes

  • Whiplash Injuries: Sudden acceleration-deceleration trauma.
  • Fractures & Dislocations: High-impact injuries requiring stabilization.
  • Post-Surgical or Post-Injury Changes: Scar-related pain, instability.

Infectious Causes

  • Tuberculosis of Spine (Pott’s Disease)
  • Pyogenic Spondylitis (bacterial spinal infection)
  • Viral Myositis (muscle inflammation after viral illness)

Tumors & Malignancy

  • Primary Spinal Tumors: Dmeningioma, schwannoma, neurofibroma.
  • Metastatic Spinal Disease: Cancers spreading to the cervical spine.
  • Multiple Myeloma: Marrow-related disorder causing spinal pain.

Associated & Overlooked Causes

  • Cervicogenic Headaches: Headaches originating from cervical dysfunction.
  • Cervicogenic Dizziness: Imbalance and falls due to cervical causes, often misdiagnosed as vertigo.
  • Shoulder & Upper Limb Disorders: Frozen shoulder, rotator cuff tears linked to cervical pathology.
  • Fibromyalgia: Widespread musculoskeletal pain with significant cervical involvement.

Our Philosophy – Save Before Sever

Traditional healthcare often forces patients into two extremes: long-term painkillers that suppress symptoms or premature surgery that severs the system. At Purple Heron Hospitals, the philosophy is different. Pain is understood as a signal, the body as a system with its own extraordinary capacity to restore. Our job is to give it the tools, guidance, and ecosystem it needs. We save before we sever.

The Restorative Pathway

Cervical neck pain is not one condition. It has many causes, each requiring careful evaluation and tailored treatment. At Purple Heron Hospitals, the full spectrum of causes is considered:

after care

C-ARM–Guided Minimum Interventions

C-ARM is a live fluoroscopy imaging machine used to visualize bony landmarks with precision. At Purple Heron, C-ARM–guided interventions include:

  • Cervical epidural injections for disc-related pain.
  • Facet joint injections and medial branch blocks for arthritic pain.
  • Transforaminal root blocks for nerve compression.
  • Radiofrequency Ablation (RFA) to deactivate painful nerve endings in chronic pain.

Ultrasound-Guided Minimum Interventions

Ultrasound (USG) gives real-time images of soft tissues and nerves without radiation. It is used for:

  • Suprascapular nerve blocks for shoulder pain.
  • Peripheral nerve blocks for upper limb pain.
  • Paraspinal trigger point injections.
  • Dynamic guided hydrodissection for entrapped nerves.

Both C-ARM and USG guidance ensure interventions are safe, accurate, and minimally invasive.

Advanced Regenerative Medicine Protocols

Purple Heron Hospitals is among the few centers in India with cryopreserved regenerative chambers. These enable advanced biologic therapies, including:

  • Bone marrow–derived growth factors (BMAC) for discs and joints.
  • Mesenchymal cell–rich biologics and PRP for tissue healing.
  • Intradiscal injections to restore hydration and disc height.
  • Prolotherapy for ligaments and muscles to stabilize and strengthen.

These are not experimental gimmicks. They are evidence-based regenerative protocols that allow the body to reverse degeneration.

Comprehensive Rehabilitation – Doctor-Led & Team-Driven

Comprehensive rehabilitation is the foundation of long-term restoration. At Purple Heron, it is always rehabilitation doctor–led, with therapists and allied specialists working in a coordinated system.

  • Customized Physiotherapy: Tailored protocols after manual muscle charting, fatigue testing, and dynamic recruitment analysis.
  • Orthotic Management: Posture correctors, cervical braces, dynamic supports, carefully prescribed and weaned.
  • Podiatry & Gait Correction: Custom orthoses, gait retraining, and footwear advice to optimize spinal alignment.
  • Ergonomics & ADL Training: Desk, phone, travel, and household ergonomics, along with safe techniques for bending, lifting, and daily life.
  • Nutrition Optimization: Anti-inflammatory diets, hydration, protein and calcium support, IV nutraceuticals.
  • Bladder & bowel rehabilitation: Restores pelvic floor control through structured therapy to improve continence and daily confidence.
  • Mental Health Integration: Chronic pain often causes central sensitization—the nervous system amplifies pain signals. Through psychologists, psychiatrists, and CBT, patients are taught coping skills. With neuroplasticity training, the brain is rewired to reduce pain perception, ensuring recovery is both physical and mental.

Infrastructure & Ecosystem

Purple Heron Hospitals is not a clinic but a full-fledged restorative healthcare ecosystem.

  • Ultra-modern modular OTs with laminar flow.
  • Advanced C-ARM and ultrasound imaging.
  • Cryopreserved regenerative chambers for biologics.
  • ICU backup for safety.
  • A multidisciplinary team—rehabilitation doctors, physiotherapists, orthotists, podiatrists, psychologists, nutritionists, interventional radiologists, and orthopaedics—all working under one system and one philosophy.
  • Medical Management - Medical management forms the first line of care to control pain, inflammation, and nerve irritation while supporting tissue healing. It includes evidence-based use of neuropathic pain modulators, muscle relaxants, anti-inflammatory medications, targeted steroids when necessary, and neuroprotective supplements like methylcobalamin and Vitamin D3. Each prescription is personalised, carefully monitored, and designed to reduce dependency on long-term painkillers while improving function and quality of life.

Impact – Lives Saved, Surgeries Reversed

Hundreds of patients once told “surgery is the only option” have been restored without it at Purple Heron. Outcomes thought irreversible have been reversed. Professionals have returned to work, students to studies, homemakers to pain-free living, elderly patients to independence. This is not just spine care—it is the restoration of life itself.

The Purple Heron Promise

No over-prescription.

- No surgical coercion.

- Always, Save Before Sever.

Transformations Through Expert Care

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